With over 100,000 phones sold in Kenya monthly, the country is attracting more manufacturers with the latest being the HongKong based Infinix mobility.
Headquartered in HongKong, Infinix Mobility designs the smartphones in France but does mass production in China.
Retailing at sh29,999, the phone runs on Google operating system android 4.2.1 Jelly bean and comes with a 13MP camera, quad-core 1.5hz processor with 4GB memory.
“This is a digitally innovative market with respect to mobile and Internet solutions and we expect that our foray into the Kenyan market, with an appetite for quality smartphones, will yield high returns,” said Jean Sebastien, Business Director, Infinix Mobility.
Jannet Atika, Safaricom head of retail sales said the phone shall be available across its 40 retail outlets in the country.
“This product, with its blend of pocket friendliness and elegance, coupled with fast Internet from Safaricom, will truly resonate with the growing need of smart phone users and also provide them with more browsing benefits,” said Atika.
Safaricom gives buyers of all smartphones a free 500MB bundle to encourage them browse.
She said Safaricom is currently testing 4G technology in the country to add besides its more than 3000 3G sites.
Kenya’s market for smartphones has been growing in the recent months with over 100,000 smartphones sold every month. Out of all thse phones, 67% have been smartphones showing the greta appetite Kenyans have towards the gadgets.
This growth is attributed to a growing middle class that has increased the uptake of high end phones. The smartphone market is also expected to double in the next two years in Kenya and the rest of Africa.
To mark the smartphone entry into the market, Infinix Mobilty will be rolling out a consumer-focused campaign dubbed ‘Dream Big’ where purchasers of the Alpha Marvel phones will have chance to win prizes.