NIC Bank is targeting customers with a set of solutions that make banking easy and quickly accessible. The bank has officially shifted to the new strategy dubbed “NOW” Banking to address the needs of time –conscious customers.
Through the “MOVE to NOW” strategy, NIC Bank will focus on developing innovative products and services that can be delivered in a fast and efficient manner. NOW banking will become the lenses through which its products and services are evaluated.
“This strategic shift is an answer to the emerging “NOW” generation that demands everything on their fingertips. Through this strategy, we aim to move all our products to the “NOW” platform, to ensure our customer needs are being met NOW!” commented John Gachora, NIC Bank Group Managing Director.
As part of this strategy, NIC Bank has already developed a number of innovations such as NIC NOW Mobile application, online account opening, online cheque deposit and full online banking.
Through the NIC NOW application, customers on-the-go can perform most of the everyday transactions such as balance enquiry, M-PESA payments, bill payments and fund transfers.
The online account opening capability now allows a customer to open an NIC account without ever leaving the comfort of their home or office. Company Executives can now get their Corporate cheques instantly deposited from their office desks using the online cheque deposit.
“Whether it be asset finance, stock trading, retail loans or SME banking, the aim of our MOVE to NOW strategy is to make them available NOW. We are confident that our customers will enjoy faster, efficient, NOW banking, “continued John Gachora.
Through MOVE to NOW, NIC Bank is challenging all those who are time conscious, to demand efficient and timely services today.
10 years ago banking in Kenya was tedious. Process was everything, the lines were long, the account opening was complex, numerous charges were hidden, customer service was a non-entity, the branches few and inconveniently located and the list goes on and on. NIC met this challenge and launched MOVE which at the time was considered bold, innovative and creative. A flat fee, no hidden charges and convenient. MOVE literally refreshed banking.
10 years on and the landscape has totally shifted again. “We have a complete solution that covers most aspects of our customers’ demands” said Mr. Gachora.
“There is a little question on the importance of physical branches in the Kenyan consumer’s mind. However, the same consumers today are demanding convenience with a growing preference for services that match their lifestyles. The NOW Banking concept is the Bank’s deliberate effort to make banking easy and convenient. The customer will be the one to choose when, how or where they wish to do their banking. And when they decide, it will be NOW”, added Mr. Gachora.
“Time is money! Use it wisely! Move to NOW banking,” concluded Mr. Gachora.