Nokia unveils pure view’ smartphone into Kenyan market

Nokia 808 pure view unveiled in Kenya on September 2012

Finnish giant handset manufacturer, Nokia has finally unveiled its latest smartphone Nokia 808 pure view in Kenya as it grapples to regain its waning market share.

Time will tell whether Nokia, which still leads at 57 percent of Kenya’s phone market share, will excite top-end smartphone lovers back to its fold as the manufacturer has been losing grip on Kenya’s market to its rival, Samsung.

The unveiling of the Nokia 808 ‘pureview’ comes days after Samsung excited the market with its Galaxy SIII which equally comes with enhanced features.

In the recent past Nokia has trained its eyes on the low-end smartphones particularly targeted at the youth.

Bruce Howe, the new general manager for Nokia East Africa told Business Daily that the company is keen to connect with the youth especially with the launch of the Nokia ‘Asha’ range of feature phones.

The Nokia 808 pure view Camera comes with a 41MP sensor, Carl Zeiss lens and Full HD videoand a16GB of built-in memory expandable to 32GB.

The gadget’s connectivity comes full with HDMI and Wi-Fi technology, preloaded Nokia Maps, turn-by-turn navigation for over 100 countries.

Nokia restructured its Kenya operations last year as it grappled with waning market share. The changes saw the Kenya office downgraded from regional headquarters to a local sales office, put under South Africa.

In the latest Gartner report Nokia’s global market share dropped to 22.8 per cent in August 2012 from 30.3 per cent in 2011.

Another study by InMobi, a mobile advertising network, reveals that the number of Kenyans accessing the Internet using Nokia phones in the second quarter of 2012 posted a 1.8 percentage point decline to 57 per cent as number of people using Samsung phones grew by 2.1 percentage points to 22 per cent.

The study, among other objectives, sought to establish type of handsets accessing the Internet.

 

 

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