Nokia unveils a 1 million euro mobile app challenge for developers

Kenya’s mobile application developers have a chance to win part of one million euros at offer in a competition by leading phone manufacturer, Nokia.
Nokia announced the “Create for Millions” a global challenge targeted at consumers and developers to create applications for Nokia’s Series 40 mobile phones.
The competition also provides developers an opportunity to bring Java and web apps to millions of consumers worldwide and win their share of cash and prizes valued at one million euros.
Last year, a Kenyan Vincent Waibochi won sh80 million at a Nokia global challenge shoving Kenya into the world limelight on technology.
Nokia’s Communication Manager, Dorothy Ooko said the company is now targeting local developers and will select three with best ideas to attend this year’s Nokia world forum in London.

“The London forum will give the selected developers chance to interact with other developers and of course stand a chance to win 50,000 euros as an individual. To stand chance of winning the London trip, one must have submitted application before September 2 2011,” said Mrs Ooko.

Mrs Ooko said Nokia’s Create for Millions challenges consumers to submit their best ideas for the applications they’d like to see on Nokia Series 40 mobile phones.
Authors of the winning entries may see their ideas come to life in person at Nokia World later this year and can meet the developers who created them. In addition to a free expenses-paid trip to Nokia World, winning consumer’s can play with their new app on the latest Nokia Series 40 phone given during Nokia World.
Consumers are encouraged to submit ideas in one of three categories: health and education; social networking and location; and games and infotainment.
Additionally, consumers can vote on entries and comment or collaborate on ideas already submitted.
“Nokia’s Series 40 mobile phones play a key role in Nokia’s strategy to bring the Web to the next billion, particularly in emerging markets where a consumer’s first web experience is often through the mobile phone. As the largest mobile platform in the world by volume, more than half a billion Nokia Series 40 mobile phones are in consumer’s hands today,” Mrs Ooko said in a statement during the launch in Nairobi
Ooko said Nokia’s Series 40 phones have experienced more than 35 percent growth in download volumes in the past two months making up about a quarter of the total downloads from Nokia’s Ovi Store.
In the competition, developers are invited to submit Java and web apps for Nokia Series 40 phones in four:
1.In the Know – News and locally relevant information apps
2.Fun & Games – Games and entertainment apps
3.Emotional Closeness – Social networking apps
4.Access to Knowledge – Life improvement apps, for example education or health
For each of the four contest categories, there will be 10 cash prizes, with a top prize of 50,000 euros in each category.
Top apps in each category win a variety of non-cash prizes such as user experience reviews and app marketing assistance. Mrs Ooko said special prizes will also be awarded to apps that showcase the best touch feature in an app, the best location-aware app and the best overall Series 40 web app.
Regional versions of this global developer competition with additional prizes will be announced soon.
“With Nokia’s newest Series 40 dual-SIM mobile phones such as the recently announced Nokia C2-03 equipped with Nokia Browser, consumers are enjoying third party web applications with a fast, rich user experience and significantly lower data costs”, said Marco Argenti, senior vice president, Developer Experience, Nokia.
“This competition connects ideas generated by consumers with the creativity and skills from developers, aiming to create great, locally relevant applications together.”
Consumers can learn more and enter the app idea challenge by visiting nokia.com/creat4millions and the entry deadline is September 20, 2011

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